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- A Specific Keyword is a profitable word (based on your brainstorming results), around which you build the content of a page. There is only one Specific Keyword for each page.
- A General Keyword is a word with a broad meaning that is related to the Specific Keyword for that particular page.
- Many people use "word combos" to search. This type of search term contains a Specific Keyword and a General Keyword (ex., +Anguilla +Caribbean).
- Analyze It! will talk about "roots" of a Specific Keyword. Roots are words that derive directly from the Specific Keyword. For example, if your keyword is "boat," then "boating" and "boaters" and "boats" are roots. "Sail surfing" roots would include "sail surfers" and "sail surf" and "sail surfs."
